Kompass is a global B2B online directory listing more than 20 million enterprises and 26 million executives in more than 64 countries. In Lebanon, it is part of Masri Holding, a leading provider of financial, credit, business and commercial information in the MENA region since 1950. Creative Punch was asked to develop various communication materials for both companies, ranging from corporate stationery and signage to print and outdoor marketing campaigns.
For this particular campaign, our approach was to adopt a casual tone of voice, by combining short witty sentences replicating the language used on the internet, with objects that carry symbolic connotations relevant to the world of business. To further stress on the online aspect of Kompass, the word “DONE” is highlighted, to represent the quick, easy and efficient way the Kompass online directory works.