Shinto defines an Ancient religion of Japan dating from the 6th century C.E, and still practiced till today. With this as our inspiration, we created an authentic experience to the restaurant’s customers, paying tribute to the Japanese traditions.
From naming to logo design, menu, packaging and environmental branding, Creative Punch created a modern and dynamic look and feel for the sushi house while keeping the Japanese culture and spirit alive. In addition, a customized palette of icons was created, all inspired from the Japanese culture and used in versatile and playful combinations on the various brand applications.
The restaurant identity was carried across several other mediums including the website and outdoor visuals, to maintain a unified and consistent brand communication.