Someplace Green is a one-stop place to dress up urban spaces with bright colors and greenery, and a mission to keep nature in the city and let it rhyme with modernity. Creative Punch was asked to develop a visual identity that reflects the nostalgia-inspiration of the new brand and evokes the poetry of traditional Lebanese balconies, with their flower pots and greenery, rich in colors and scents.
We started off by creating a set of vintage-inspired illustrations around the themes of gardening that we overlaid on top of pastel striped elements, reminiscent of old wooden shutters. The outcome is a soft and versatile visual language that lands itself to multiple brand applications.
Overall, the brand created exudes a romantic and nostalgic vibe that reflects Someplace Green’s promise to bring back green spaces to the city, and particularly to the balconies of modern Lebanese buildings.