Our branding concept revolves around the two hero ingredients: the buns and the meats. The sets of illustrations derived from both elements highlight the richness and beauty of the ingredients at the visual level, by accentuating the textures associated with each one of them.   The outcome is a diverse set of graphics with a rough and powerful aspect that is further enhanced by a contrasting color palette consisting of red, black and beige. In parallel, the choice of typefaces complements and mirrors the illustration style by mixing together a modern sans-serif and a grungy cursive typeface.

Carobio is a line of 100% organic products from Akkar, exclusively made from carob; a highly nutritious ingredient with many health benefits and a superfood. Creative Punch was asked to develop the full branding of the new line starting with the naming to the packaging design of the carob molasses and carob flakes.

Sleep Comfort introduced the first Lebanese-made spring core mattresses to the Middle East in 1948 and has become the leader in the region since then. Almost a century of dedication to excellence later, their motto, “Perfection turned Tradition” still rings true. Creative Punch was commissioned to rebrand the Sleep Comfort Mattress department in order to modernize the brand, reconnect it with its audience and reposition the company as a pioneer in the increasingly competitive local and regional market.