Avittal is a pure and crystalline water sourced from Mount Stanley, the third biggest peak in whole Africa being part of the Rwenzori mountain range. The main aim is to provide quality water at a competitive price targeting middle to upper working class, who appreciate a healthy lifestyle for themselves and their families.

Creative Punch was tasked with developing a strong brand identity for Avittal, designing everything from the logo to the complete packaging line, which includes labels, shrink wrap, and cartons in a variety of sizes. The design concept reflects the soothing, life-giving qualities of Avittal water, symbolized through a ripple effect that represents the water flowing from the mountains into the lake. The majestic natural surroundings are translated into the visual identity, evoking feelings of peace, serenity, and vitality—highlighting Avittal as an essential product for life. This approach fills a gap in the local market, where most bottled water brands are imported.

The packaging’s color palette features calming shades of pastel blue and navy blue, complemented by small accents of red and green. These colors are carefully chosen to convey the product’s freshness and natural vitality, while also adding a touch of energy and dynamism to the design.