The concept of our campaign for Bambi Diapers by Sanita in Saudi Arabia centered around celebrating and empowering the modern multitasking mother. With a deep understanding of the unique concerns and aspirations of today’s moms, Bambi Diapers provide the best protection and comfort for babies, giving mothers the freedom to pursue their passions and live fulfilling lives. This campaign aimed to showcase Bambi as a supportive ally, uplifting moms across the Kingdom and highlighting the resilience and balance they brought to their daily roles.

To bring this concept to life, we rolled out a variety of deliverables. Vibrant billboards and eye-catching mupi designs captured the essence of the modern mom’s inner world, illustrating how Bambi Diapers support her journey and help her balance it all. Social media templates further celebrated and empowered these multitasking moms, creating a cohesive visual identity that extended Bambi’s message across multiple platforms. Each element of the campaign reinforced Bambi’s commitment to mothers, ensuring they felt seen, supported, and empowered in all they did.