Damac Maison Royale is a serviced residential apartment tower in Downtown Dubai, developed by Damac Properties. Creative Punch was asked to develop and deploy the brand across all hotel deliverables, from in-room collateral (door hangers, message cards, notepads, message pads, tent cards, room directory, etc), to signage inside and outside the property with specs and recommended materials, as well as F&B outlets menus…

The outcome is an elegant and refined identity that represents a high-end tower that caters to an exclusive yet modern clientele leading an innovative lifestyle and looking for a premium stay and impeccable service in a luxurious environment.