Ets. Elias Abi Habib is a leading piping and plumbing supplies company established since 1956, with a local and regional recognition. Creative Punch was asked to uplift and modernize the current brand in order to reconnect the company with its audience and reposition it in an ever-evolving competitive and innovative market.

We provided the client with an uplifted corporate identity keeping the heritage and family history of Ets. Elias Abi Habib, while introducing a new layer of modernity and professionalism to the brand; the new monogram is inspired by the joints and connections found in piping and plumbing systems. The outcome is a memorable and bold brand that truly mirrors the company’s pioneering role in the industrial sector.