Creative Punch was commissioned to elevate Myne, an online cosmetics brand dedicated to enhancing the natural beauty of women through a simple skincare routine. The brand’s core inspiration centers on self-care and self-love, utilizing natural products to promote health and well-being.

The visual identity draws its colors and graphics from the rich elements and tonalities of nature, creating a connection to the brand’s essence. The resulting design is minimal, modern, clean, human-centric, well-balanced, sustainable and distinctive.

This approach culminated in a packaging line that reflects the brand’s values through its simplicity, harmonious colors, thoughtful graphics, and a tone of voice that resonates with authenticity.