Pelo is a cat food brand positioned as the preferred and healthiest choice across KSA and the MENA region, offering a premium range of dry and wet food. Developed for caring pet owners, it combines high-quality ingredients, nutritious recipes, and irresistible taste to provide wholesome meals that support cats’ health and wellbeing.
Creative Punch was tasked with creating a brand identity that reflects warmth, trust, and care while delivering strong shelf appeal. The resulting identity features a heart-shaped bowl symbolizing the bond between cats and their owners, a friendly rounded serif logotype, and a trusted navy blue palette accented with vibrant flavour colours. Together, these elements create a memorable and approachable brand that reinforces Pelo’s commitment to quality nutrition and makes it an easy, confident choice for cat owners.