SiiRA is a US-based global platform to access, hire and manage top professionals anywhere in the world. Creative Punch was asked to develop the brand and digital marketing strategy to accurately position, build awareness and help SiiRA score leads by targeting prospective entrepreneurs and business owners that are interested in outsourcing remote roles.

The strategy was then declined into all sorts of digital and online communication materials, from monthly Linkedin posts creation, to promotional ad banners and online campaigns, animations, mailers and presentation decks, while all along growing the brand reach via ongoing SEM and Google ads. The outcome is a fun and engaging yet very knowledgeable and competent brand that inspires trust and stands out in a highly competitive industry.