Sleep Budget, a low-cost mattress brand, is designed to provide high-quality, affordable sleep solutions for cost-conscious customers. Targeting the “C” demographic, it focuses on delivering comfort and convenience, making restful nights accessible even in low-cost areas and transient settings.

Creative Punch was asked to develop a brand identity that communicates simplicity, approachability, and the promise of uncompromised quality. The resulting visual identity features a soothing color palette and a logo that merges the initials “S” and “B” into a cloud, symbolizing comfort and serenity. Clean, straightforward design elements emphasize accessibility, ensuring Sleep Budget resonates as a reliable and budget-friendly choice for restful sleep.