Sleep Comfort introduced the first Lebanese-made spring core mattresses to the Middle East in 1948 and has become the leader in the region since then. Almost a century of dedication to excellence later, their motto, “Perfection turned Tradition” still rings true. Creative Punch was commissioned to rebrand the Sleep Comfort Mattress department in order to modernize the brand, reconnect it with its audience and reposition the company as a pioneer in the increasingly competitive local and regional market.
The logo was uplifted in a subtle manner to maintain brand recognition and heritage, and a variety of new graphical elements, icons, colors and typefaces were introduced to push forward the modern and innovative aspects of the Sleep Comfort mattress department. The 20 mattresses were divided into 3 categories to help clients choose the perfect fit for them. Infographics and customised illustrations were created to translate the idea and showcase the mattresses specifications consistently, across all the different showrooms nationwide. A tagline was also created to highlight the company’s biggest asset, “Reshaping your Sleep Since 1948”.
The outcome is a modern, informative yet friendly identity that mirrors the company’s pioneering role in the mattress field, and reflects the diversity and expertise of the Sleep Comfort brand. This has resulted in broadening the brand’s reach and increasing customer awareness.