Beirut Design Week is the official annual event organized by the Mena Design Research Center, and dedicated to all forms of design in Lebanon. For its 5th edition, MENA DRC asked Creative Punch to revamp the event’s identity by introducing, for the first time, a theme for the 2015 Design Week: Social Beings.

We wanted to mark a shift from previous branding communications of the past years. We introduced a human element to represent the main constituents of the Beirut Design Week: the people, designers and design lovers combined. Beirut Design Week is all about connection, interaction and the creation of a Design network.

The style of the 2015 BDW brand communications was bold and very dramatic; the human faces, bold graphics and dynamic typographic compositions conferred to the visual identity a unique and memorable statement.