Berckmans Vodka
Branding . Packaging . Website Design & Development

Berckmans 100% American Grain Vodka is a taste of the American dream. Berckmans Vodka comes from Augusta, Georgia, and is named after P.J. Berckmans, a visionary man who made the state famous for its peach tree culture. Berckmans American Vodka captures the golden age of golf and the country club lifestyle. It’s a culture that brings people together, outdoors, to enjoy America’s beauty and life’s simple moments.

The inspiration behind our design  came from the artistic style that emerged in the 1880s, the Art Nouveau movement, which was characterised by its use of organic shapes, stylised versions of leaves, flowers, and other natural elements. Nature is indeed at the heart of all P.J. Berckmans achievements and is an integral part of his legacy; it is the ideal setting for all family and friends activities and events.

The label created features elaborate floral ornaments in green and gold hot foil that serve as a framing element holding together all the information on the bottle. The beige color is predominant, and gives the label a light and ethereal feel, reminiscent of the hazy, sunny ambiance of golden hour, when people gather to socialise for sunset drink. The resulting label is a mixture of romantic and minimal elegance, representing a fine spirit best enjoyed in good company and in nature.