Naming . Branding . Packaging

Carobio is a line of 100% organic products from Akkar, exclusively made from carob; a highly nutritious ingredient with many health benefits and a superfood. Creative Punch was asked to develop the full branding of the new line starting with the naming to the packaging design of the carob molasses and carob flakes.

The packaging developed for the brand acts as an informative label for customers, where carob is featured as the ultimate partner for a healthy and nutritious lifestyle and diet. The visual language focuses on all the virtues of the carob bean, its all-natural, organic and healthy attributes. This is reflected in the various brand elements created, in addition to the use of a craft textured background, earthy colors combining dark brown and a fresh green, and organic rounded typefaces with a sort of spontaneous quality to them.