Launched in 2017, Deborah Lyons eponymous brand is inspired by the UK’s rich tailoring history with a feminine twist. The up-and-coming British fashion label is known for its strong silhouettes and modern femininity. Creative Punch was asked to develop a unique visual identity for the DL corporate presentation and digital lookbook.

Our approach was to maintain the brand’s minimalist aesthetic by adding small color accents and subtle graphical elements, for an elevated yet modern identity. Custom charts, graphs and infographics were created to visualize relevant data. The outcome is in synch with the powerful, strong, and yet confident softness of Deborah Lyons designs.