Fomex is a Lebanese online mattress brand offering its customers the choice to buy directly from the manufacturer and to have their purchase delivered straight to their doorstep hassle-free and free of charge. Creative Punch was asked to develop a visual identity that would clearly put across the brand’s user-friendly and budget-friendly attibutes.
This was reflected in all the brand’s elements starting from the logotype with its rounded typeface and subtle interventions as well as the patterns extracted from the logo and finally the brand communication which adopts a casual and approachable yet informative tone of voice.
The outcome is a playful modern and simple identity representing a company that promises its customers a seamless shopping experience that will guarantee them satisfaction and exceptional sleep.
