Garderobe is the Middle East’s online destination for buying and selling pre-loved luxury fashion. A website platform designed with a simple user-friendly Shopify interface that was restructured and redesigned to allow a smooth customer journey of discovering renowned designer bags, shoes and much more at 90% off retail price. The uplifted visual identity includes customized brand elements that ranged from a unique pastel color palette against a contrasting black or white background mixed with angular geometric shapes showcasing the unique pieces and collections.
To envelop the brand, a series of icons, infographics and custom buttons were created as UX/UI elements that highlight the key features such as: authenticity guaranteed, exclusive items, quality and sustainability. The overall look and feel reflects the high-end fashionable aspect of both the physical store and the online business to portray loyalty and trust towards existing and new customers in a luxury retail experience.
