Naming . Branding

Metric is a licensed real estate company based in Lebanon, offering its clients a high level of professional real estate development services. Creative Punch was asked to name the new company and develop its brand identity for it to benchmark against leading businesses in the competitive real estate market.

Metric refers to a system of measurement by which efficiency, performance, or quality of a process can be assessed: a straightforward description of the company activity that offers multiple real estate services such as developing, building, promoting, selling, as well as marketing.

The brand identity developed for Metric is dynamic, fresh and corporate from the vibrant color palette, to the solid graphical elements. The identity hints at structured building blocks that are formed from geometric shapes that come together to form a solid and strong look and feel.