Petits Poids Diet Clinic

Petits Poids is a nutrition and diet clinic located in Kaslik, offering very personalised counseling and support throughout the dieting journey of people of all ages and stages of life.

Our brief was to create a fresh and modern brand that inspires positivity and promotes proactivity and healthy habits for a balanced lifestyle. Hence our choice of bright and lively colors, and our logo design featuring a human element: the logo icon represents a hand gesture which means “everything is fine”, whilst holding a small pea; in French, “poids”/(weight) is pronounced like “pois”(green pea).

The visual identity that we developed reflects the warm personality and the customer-oriented approach of the diet clinic, as well as its soothing and encouraging attitude.