Rebrand . Digital Communication Materials
Chalhoub Group is a leading partner for luxury across the Middle East, with over 60 years of excellence. The group is a a major regional player in the beauty, fashion and gift sectors, and it strives to provide a hybrid experience to its customers while constantly putting innovation at the forefront of its operations. With that in mind, Chalhoub Group approached Creative Punch as part of its digital transformation journey to create an iconic uplift to its heritage brand that would be used across all digital communication.
The challenge was to carefully preserve and nurture the Group’s legacy and family values, while also injecting a modern and digital element to the brand. The logo was uplifted into a simplified and distinctive icon to maintain brand recognition. In parallel, new graphical elements, icons, colors and typefaces were introduced to promote the Group’s modern and innovative qualities.
The outcome is a modern, versatile, and dynamic identity that reflects the company’s leadership role in the retail industry, striking the perfect balance between modernity and innovation, as well as heritage, family values, and the company’s long history.