The Black November 2023 – 360° Marketing Campaign devised by Creative Punch for Sleep Comfort is a strategic initiative aimed at driving sales, enhancing brand visibility, and increasing footfall both online and offline. The month-long mega sale, offering discounts of up to 60% across all product categories, demonstrates a commitment to customer satisfaction while fostering brand loyalty. The campaign’s primary objective is to create a buzz, enticing customers with irresistible deals on mattresses, furniture, linen, and decor.

The campaign’s effectiveness lies in its comprehensive approach, combining Above The Line (ATL) and Below The Line (BTL) strategies. The carefully crafted Key Visual served as the campaign’s anchor, seamlessly integrated into ATL channels such as TVC and radio, as well as BTL platforms like billboards, unipoles, email marketing, SMS, and search engine marketing. The teaser/revealer campaign initiated in October built anticipation and sustained momentum throughout November, creating a cohesive narrative that captivated the audience.

Creative Punch’s animated content, strategically deployed across various channels, ensured a wide reach. The integration of Google Display and Shopping Ad Campaigns, coupled with prominent placement on the website homepage, maximized online visibility. The exceptional results, surpassing sales targets and garnering a significant return on investment, prompted the client to extend the campaign by an extra week. This achievement not only underscores the campaign’s success but also positions it as a benchmark for future marketing endeavors, showcasing the tangible impact of a well-executed 360° marketing strategy.