The Burger Factory is a fast growing burger chain in Saudi Arabia that uses the highest quality ingredients and freshest, locally-grown foods to offer a diverse menu of burgers, sandwiches, sides, and on top of all, their specialty potato-based buns directly imported from the U.S.

Creative Punch was asked to develop a visual identity that directly reflects the unique American country-style diner. The TBF brand collaterals ranged from the corporate profile, to the dine-in menu, packaging line and environmental branding. By creating customized illustrations of the fresh ingredients and combining them with western icons and graphical elements, we were able to capture the true essence of the diner. The brand we created reflects a truly eclectic mix of modern and rustic, creating a trendy and casual dining experience that is convenient, unique and memorable.